A Swanson’s “Why I Cook” ad in Food & Wine magazine recently caught my eye.  Their ad campaign which started in 2013 seeks to appeal to a growing number of consumers who actually like spending time in the kitchen.  Since I LOVE to cook, I decided to do an internet search on “Why I love to cook”!

Seven Reasons Why Experts Cook at AOL.com:

• to connect with recipes past
• to reflect me
• to put my own special brand of love on the plate
• to share the very best of life’s moments
• to bring people back, stir up old feelings & create new ones
• because food connects us all
• to walk down memory lane

And from thekitchn.com cooking a meal is described as one of the most personal and intimate things you can do for someone.  I so agree!

I love to cook delicious recipes that bring back past memories.

On the menu:  Edie’s pot roast with carrots, potatoes and gravy